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Making the promise and keeping it

A project close to our heart, the Texas Children’s Hospital’s Promise campaign focuses on capturing authentic moments of real Texas Children’s patients, doctors and loved ones and the promises — sometimes unspoken — made between them.

We communicated the hospital’s commitment — its promise — to our community, while also inviting the community to make financial commitments to the hospital’s $475 million fundraising goal, asking, “What’s your promise?”

TCH marketing campaign collage of images
Picture of two kids playing doctor Headshot of smiling young male surgeon Young family welcoming a new member of the family in a hospital room Two women smiling and playing with little baby