To stand out in a crowded retail landscape, HP wanted more than a display. It wanted an experience. Partnering with Adcetera, HP transformed its Best Buy presence into a series of immersive, interactive retail destinations designed to grab attention, inspire engagement, and connect shoppers to the HP Gaming brand.
Our team developed a flexible merchandising strategy that scaled across multiple store formats, using interchangeable components, dynamic digital content, and exclusive Riot Games assets to bring HP Gaming to life. Each environment was crafted to move customers naturally from curiosity to interaction to conversion, combining design, technology, and storytelling into one seamless in-store journey.
The gaming PC market had become crowded, price-driven, and increasingly difficult for brands to differentiate. HP recognized the need to stand out, not just through specs and pricing, but through experience. Best Buy presented the perfect stage to reintroduce the Omen gaming brand to a new generation of gamers and reconnect with loyal fans.
Adcetera saw an opportunity to transform this retail footprint into more than a display — it could become a living, breathing brand destination. By combining exclusive content, interactive technology, and scalable design, Adcetera helped HP elevate the in-store experience from simple product comparison to true brand immersion. The result was a high-impact retail presence that captured attention, sparked curiosity, and gave shoppers a reason to engage with HP Gaming on a deeper level.
With decades of experience creating branded retail environments for global and emerging brands alike, Adcetera knows how to design experiences that attract, inform, and convert. For HP Gaming, we combined that expertise with a deep understanding of the shopper journey to deliver a powerful in-store presence built for performance.
An endcap display system was engineered to capture attention from across the aisle, using dynamic backwall graphics and interactive content as focal points. A custom video loop invited shoppers to engage with the two HP Gaming PCs and audio products on display, while exclusive content from Riot Games added an authentic gaming energy that connected with both seasoned players and curious customers.
The display included a fully integrated audio and video panel, with illuminated buttons that activated product-specific demos and audio samples. LED lighting pulsed in sync with the interactive content, giving the environment a living, breathing presence.
Shoppers could easily explore product features, compare devices, and test audio quality through headphones, intuitive prompts, and guided interactions. Designed as a tiered merchandising system, the experience scaled seamlessly across multiple store formats, optimizing investment by location and projected store-level ROI. Modular display components allowed HP to refresh products and update content digitally, while built-in measurement tools provided engagement data to support a broader rollout.
For more than two decades we’ve been a proud, trusted HP agency partner, delivering world-class customer experiences in-store and online. Today, Adcetera continues to amplify the HP brand and its innovative offerings across PCs, printers, supplies, subscription services, and emerging technologies. HP partners with Adcetera for fresh ideas, insights-driven shopper engagement, full-service launch activation, promotional campaigns, and retail and e-tail programs.
For our HP clients, Adcetera continues to push what’s possible in retail and digital engagement, creating experiences that inspire customers and strengthen the HP brand.
