HP
The wide world of retail
HP, Inc. sells extremely competitive electronics submarkets from personal computers and printers to business solutions — and all the accessories in between. They have also been one of our trusted clients and partners for decades. With an 80-year history, and as a global icon in technology, software, and personal computing, the scope of their sales support, product launch, and marketing needs is vast.
The challenge for any agency in any industry is to maintain partnerships with clients, stay relevant, and remain creative and focused during both bountiful and lean seasons. Multiply that challenge by the evolution of technology and computer science — compare what personal “tech” looked like in 2000 versus today — and the forces that drive clients and agencies apart can be insurmountable.
Our solution has always been to delight our clients in the exact same way we help them to delight their customers. We live on the bleeding edge of consumer engagement, CX, marketing technology, cultural engagement trend-mapping, and bombshell creativity. In the case of HP, Inc., we are embracing their directive to become more environmentally responsible, and we continue to push the envelope for HP’s regional and worldwide teams. We embrace a “one voice” approach for HP to achieve a consistent omnichannel story, while also strategizing ways to uniquely capture attention, segment and differentiate, add reasons to believe, and drive selection and purchase.
Throughout more than 20 years of partnership, we continued to reinvent the HP brand in stores and online. By continuously investigating the ways people shop, we align products with shopper journeys, reaching our audience at every touchpoint. We continue to evolve the HP retail presence with an eye on both sustainability and innovation.
20+
years of creating award-winning in-store HP customer experiences
10,000+
NA retail installations annually
30+
HP brand shops designed, produced, and installed in retailers nationwide
The challenge for any agency in any industry is to maintain partnerships with clients, stay relevant, and remain creative and focused during both bountiful and lean seasons. Multiply that challenge by the evolution of technology and computer science — compare what personal “tech” looked like in 2000 versus today — and the forces that drive clients and agencies apart can be insurmountable.
Our solution has always been to delight our clients in the exact same way we help them to delight their customers. We live on the bleeding edge of consumer engagement, CX, marketing technology, cultural engagement trend-mapping, and bombshell creativity. In the case of HP, Inc., we are embracing their directive to become more environmentally responsible, and we continue to push the envelope for HP’s regional and worldwide teams. We embrace a “one voice” approach for HP to achieve a consistent omnichannel story, while also strategizing ways to uniquely capture attention, segment and differentiate, add reasons to believe, and drive selection and purchase.
Throughout more than 20 years of partnership, we continued to reinvent the HP brand in stores and online. By continuously investigating the ways people shop, we align products with shopper journeys, reaching our audience at every touchpoint. We continue to evolve the HP retail presence with an eye on both sustainability and innovation.
20+
years of creating award-winning in-store HP customer experiences
10,000+
NA retail installations annually
30+
HP brand shops designed, produced, and installed in retailers nationwide
