Zebra Technologies
Automation innovation
Zebra Technologies recently acquired Fetch Robotics — a pioneer in on-demand automation for transportation and logistics, manufacturing, and other warehouse facilities. Fetch was a natural fit for Zebra’s portfolio of inventory management and real-time location systems, and an important part of their vision to bring advanced information and automation solutions to labor-intensive distribution and fulfillment operations. Adcetera partnered with Zebra to launch their next generation of autonomous mobile robots (AMRs).
Zebra knew that they had a limited, critical window of opportunity. In the wake of the pandemic, warehouse operators around the world faced unprecedented challenges: soaring demand, disrupted supply chains, and crippling staff shortages. Fetch AMRs presented a versatile, affordable, effective means to augment workforces, improve productivity, and accelerate throughput — but Zebra still needed to reach key decision-makers and influencers and communicate the benefits of Fetch AMRs over and above the competition. And quickly.
Zebra knew that they had a limited, critical window of opportunity. In the wake of the pandemic, warehouse operators around the world faced unprecedented challenges: soaring demand, disrupted supply chains, and crippling staff shortages. Fetch AMRs presented a versatile, affordable, effective means to augment workforces, improve productivity, and accelerate throughput — but Zebra still needed to reach key decision-makers and influencers and communicate the benefits of Fetch AMRs over and above the competition. And quickly.
In less than two weeks, Adcetera developed an initial suite of marketing materials to promote Fetch as the latest addition to Zebra’s broader technology portfolio. We created core messaging, customer-facing communications, sales presentations, and fact sheets — all designed to introduce Fetch AMRs to potential customers and to help Fetch integrate into Zebra’s existing marketing and sales channels. Within two months, we expanded these launch materials to include a landing page, product catalog, email and social media campaign, and an animated demo, among other demand generation and sales enablement tools.
This launch campaign brought new conveyance and fulfillment automation solutions from Fetch Robotics and Zebra Technologies to the attention of key decision-makers in multiple industries and established Fetch as part of the broader Zebra portfolio.
