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Around here, dessert comes first

Sara Lee is an iconic American brand that helped revolutionize how Americans purchase baked goods and enjoy them at home. But in the decades since its founding, it has grown into a conglomerate, with product lines spanning the consumer spectrum, and years of acquisitions, sales, mergers, spin-offs, and consolidations blurring its focus.

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When a group of food industry veterans saw an opportunity to take the brand private and return it to its roots, they needed to move fast — retaining Adcetera to stand up the new Sara Lee Frozen Desserts brand. We developed the core brand narrative and extended it across a successful launch that included a new website, a social media presence, a PR campaign, an email campaign, and more.

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