Strategy, Copywriting, Design, Photography, Animation
At the launch of this campaign, Memorial Hermann Health Insurance (MHHI) had only been in the Medicare Advantage business for one year—so awareness was low, and conversion rates were even lower. To help MHHI get the word out among eligible seniors, Adcetera created an incredibly successful campaign pairing a strong, benefit-driven campaign tagline, “Your Advantage Is Here,” with custom photography and high-end, thoughtfully crafted design.
The results? By the end of the open enrollment period, total consumer connections were up 99% and total applications were up 120% over the same timeframe in 2014.