Memorial Hermann Health Insurance

Integrated Campaign


Strategy, Copywriting, Design, Photography, Animation

Houston, Your Advantage Is Here.

Category-busting creative. Expectation-shattering results.

At the launch of this campaign, Memorial Hermann Health Insurance (MHHI) had only been in the Medicare Advantage business for one year—so awareness was low, and conversion rates were even lower. To help MHHI get the word out among eligible seniors, Adcetera created an incredibly successful campaign pairing a strong, benefit-driven campaign tagline, “Your Advantage Is Here,” with custom photography and high-end, thoughtfully crafted design.

The results? By the end of the open enrollment period, total consumer connections were up 99% and total applications were up 120% over the same timeframe in 2014.

Strategic. Creative. People.

Adcetera is a Houston-based strategic, creative company founded and powered by thinkers, innovators and overachievers. We are integrated designers, writers, programmers, animators, strategists and account experts sharing a passion for solving the impossible for our clients.

We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.