Loomis
Transitioning brand and web experiences
Loomis, a cash-handling company, has been a trusted name in armored cars and financial security since 1925. Originally launched on the Sitecore digital platform and hosted by Loomis, their website featured a plethora of advanced capabilities and tools; however, these features did little to add value to their marketing efforts unless each was used to its fullest extent and regular patches and security updates were implemented on a regular basis.
We needed to transition a critical piece of Loomis web infrastructure from a legacy platform to a modern cloud, which included improving info structure and design, expanding and simplifying content where needed, and charting a concise and intuitive customer journey.
We needed to transition a critical piece of Loomis web infrastructure from a legacy platform to a modern cloud, which included improving info structure and design, expanding and simplifying content where needed, and charting a concise and intuitive customer journey.
Switching to the Acquia Cloud and its headache-free CRM was just the beginning. Reorganizing and simplifying the content structure and navigation became essential. Our team updated Loomis brand web elements, giving Loomis a modern appearance and simplified UX. In addition to creating and migrating new or existing content, we updated popular widgets like the ROI calculator for mobile and desktop experiences.
Simply put, we streamlined site management and lowered operational costs — and made it easier for users to find what they need. Loomis marketing teams can now create campaigns and add components with minimal custom code, and when site updates are needed, Loomis can publish functional enhancements through Acquia’s remote administration, letting them act on new business needs or opportunities.
60%
increase in net ROI
239%
YoY increase in new users
83%
increase in Contact Us traffic
