Strategy, Copywriting, Design, Print, Video Production

Introducing Flip Gibson: The Motivationator™

A Legend in His Own Mind

Typical methods for communicating product information to channels sales reps in the tech industry are about as interesting as this first sentence. Think data sheets, lots of them. Our client needed more. They wanted to engage the audience. Entertain them, even. So we did more than deliver a campaign, we created a character—an over-the-top motivational speaker named Flip Gibson: The Motivationator™. The results, as Flip Gibson would say, have been Flip-tastic™ so far!

Flip Gibson: The Motivationator™ in action across websites, posters, brochures and more. The only thing more powerful than Flip Gibson’s Powerful Power-Selling Techniques is the impact he’s had on Kensington’s brand overall awareness.

His techniques may be questionable, his methods surreal. But the results are undeniable … Flip Gibson: The Motivationator™ is a big hit among channel sales reps! Not only has he won legions of new fans for himself (seen here posing with a life-sized cutout), he has also won many, many new fans for the Kensington brand. And that, as Flip Gibson would say, is what we call “grabbing the bear by the horns!”

Strategic. Creative. People.

Adcetera is a Houston-based strategic, creative company founded and powered by thinkers, innovators and overachievers. We are integrated designers, writers, programmers, animators, strategists and account experts sharing a passion for solving the impossible for our clients.

We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.