Typical methods for communicating product information to channels sales reps in the tech industry are about as interesting as this first sentence. Think data sheets, lots of them. Our client needed more. They wanted to engage the audience. Entertain them, even. So we did more than deliver a campaign, we created a character — an over-the-top motivational speaker named Flip Gibson: The Motivationator™. The results, as Flip Gibson would say, have been Flip-tastic™ so far!