Every year, Halliburton Landmark brings together customers, partners, and industry professionals to unveil and discuss the latest technological advances in oil and gas at the Landmark Innovation Forum and Expo (LIFE). For LIFE 2018, the oilfield services giant wanted to break the mold.
The result was a first-of-its-kind experience for the annual expo. As the lights went down, thousands of people in a hotel in downtown Houston were transported to the Middle Eastern desert, to the snow-covered Bakken formation in North Dakota, and to the middle of the Gulf of Mexico. This virtual journey was only the beginning.