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Extracting value at the touch of a button

Flotek is a unique player in oil and gas, creating high-quality, bio-derived surfactants that enable more efficient energy extraction for geologic reservoirs. Despite being the only company using orange-based citrus in their formulas, Flotek found themselves battling an old misconception that all chemical surfactants are created equal.

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With their next tradeshow approaching, Flotek needed a solution that could both attract attention and convey the unique benefit of using Flotek. To help them turn heads and change perceptions, we developed an interactive touchscreen experience, walking users through Flotek’s process and demonstrating value through motion, engaging content, and clear illustrations.

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