AI search optimization services help large B2B websites stand out in both traditional SEO and generative AI search (GEO). If you're in a competitive industry, showing up in ChatGPT, Gemini, Claude, and Perplexity is critical.
At Adcetera, our AI Search Services combine technical SEO with strategies built for the new generation of artificial intelligence search engines. Whether you're optimizing Microsoft Copilot or Google's Search Generative Experience (SGE), we ensure your brand remains discoverable, relevant, and trusted.
AI Search, SEO, and Generative Engine Optimization (GEO) go beyond rankings, they aim to position your brand within the answers and tools your customers use. As search engines evolve into artificial-intelligence-powered conversation agents, ensuring your content is machine-readable and relevant is the goal.
Today’s search ecosystem is no longer just about ranking in Google; it’s about interconnected strategies that ensure your brand’s visibility across all user journeys. As an example, how GEO can improve traffic:
Start with SEO to build a strong, technically sound foundation. Once your site is optimized for crawlability, keyword relevance, and content quality, SGE can build on that by enabling your content to surface in AI-enhanced search summaries.
Then, GEO and LGEO ensure your brand extends beyond search engines into generative AI platforms like ChatGPT and Perplexity, allowing you to appear in answers.
SEM adds paid reinforcement, delivering precision targeting and guaranteed placement for priority terms while your organic authority scales.
At Adcetera, we make these strategies work together, ensuring every search interaction, whether typed, spoken, or prompted by AI has the potential to surface your brand.
AI search optimization requires more than just great content, it requires technical readiness, visibility strategy, and AI fluency. Here’s how we make it work at the agency:
Generative engine optimization is an emerging complex area of AI search, but we simplify it with a clear, actionable approach built on proven SEO and emerging AI best practices.
We uncover how your brand appears across ChatGPT, Gemini, Copilot, and Perplexity, benchmarking against competitors to identify missed opportunities.
Using advanced LLM tools, we translate real customer questions into actionable insights that guide content, ensuring alignment with enterprise audiences.
We structure your data with schema, tagging, and entity signals, making your site fully machine-readable for generative engines.
We detect where competitors earn citations, then craft content that positions your brand as the authority in those knowledge gaps.
Our team builds high-value multimedia content at scale, designed to earn citations in AI platforms and drive qualified traffic.
We unify GEO with proven SEO tactics, ensuring enterprise-level visibility across both AI-driven answers and traditional search engines.
Beyond clicks, we measure brand mentions inside AI responses, connecting exposure directly to engagement, conversions, and ROI.
As AI evolves, we adapt strategies in real time, leveraging enterprise agility to keep your brand consistently discoverable.
We deliver clear dashboards tying AI mentions and citations to measurable business outcomes, making ROI transparent for stakeholders.
We evaluate your current site setup, crawl efficiency, and technical readiness for AI search engines.
We develop a bespoke strategy combining traditional SEO foundations with generative AI optimization.
We work directly with your dev, IT, and marketing teams to ensure smooth execution across platforms.
We continuously validate performance, track how your brand appears in AI tools, and report clear outcomes.
We adjust tactics as algorithms and LLMs evolve, keeping your brand relevant and visible.
GEO stands for Generative Engine Optimization. It focuses on improving your brand’s presence in AI-generated responses from platforms like ChatGPT, Perplexity, Gemini, and Microsoft Copilot. Instead of just optimizing traditional SERPs, GEO helps your content get cited or recommended by AI tools in conversations and answers.
AI search changes how users discover information. Instead of scanning search results, users now receive direct answers from ChatGPT and Gemini. We make sure your brand is positioned to be part of those answers, increasing both visibility and qualified traffic.
We track how often your brand is mentioned in AI-generated responses, monitor user engagement, and connect these metrics to traffic, conversions, and SEO performance. This includes creating GA4 custom views to identify which AI platforms and content are driving that traffic.
Traditional SEO focuses on keywords and SERPs. AI SEO or GEO considers how large language models understand and surface content in response to queries, requiring structured data, contextual depth, and entity-level signals.
AI is already reshaping how billions search online. Platforms like ChatGPT, Gemini, and Copilot are influencing user journeys. Optimizing for these experiences isn't hype; it’s how you stay competitive.
Local search is shifting from static listings to dynamic AI-powered responses. Platforms like Perplexity and ChatGPT now generate real-time summaries, directions, and recommendations directly within the search interface. To stay visible, your local business pages must include structured data that highlights customer reviews, accurate location details, and content optimized for local search intent.
Content that answers questions deeply, demonstrates authority, and aligns with AI models' preferred formats. Our content team will help you build that kind of content at scale.
We conduct an in-depth technical SEO audit to determine readiness. If improvements are needed, we guide your dev teams through implementation.
Yes. We align with your Google Analytics, Search Console, and any third-party tools to track AI search performance and attribution.
As a Houston-based digital marketing agency, we monitor model updates, conduct frequent audits, and iterate strategies in real time ensuring your brand stays current across all major AI engines.
Choosing the right GEO agency is essential to outperform competitors and adapt to how people search now.
We understand complex enterprise platforms, advanced crawl diagnostics, and what it takes to make massive websites AI friendly.
Our strategies scale with your growth and tech stack whether you’re launching globally or optimizing across subdomains.
As an agency, we act as the connective tissue between strategy and execution, working seamlessly with developers and marketers alike.
We've improved crawlability, fixed Core Web Vitals, and boosted rankings for major B2B players all with transparent reporting and real business outcomes.
We don’t just deliver a product — we become an extension of your team. Our proactive, responsive, and transparent approach ensures seamless alignment from concept to deployment and beyond.
From game-changing results to industry-leading insights, our content licensing is making an impact. Check out the numbers – and discover the ‘how’ behind the results. Want to know how we made this happen?