Streaming is now how people watch TV. Connected TV (CTV) lets advertisers reach viewers directly through apps on smart TVs, Roku, Apple TV, and other devices — without the limits of cable. As a connected TV advertising agency, Adcetera, a Houston-based digital marketing agency, helps brands deliver non-skippable video messages that land right where audiences live: their living rooms.
CTV combines the storytelling power of traditional television with the targeting and tracking of digital media. It’s how you make sure your ad dollars are going further, hitting the right households at the right time. Whether you’re launching a national product or targeting locally, CTV gives your message premium placement.
Investing in Connected TV advertising offers powerful brand and performance advantages. Here’s why this media channel works:
Understanding what makes a CTV campaign succeed starts with the right strategy and tools. Adcetera’s connected TV advertising agency services cover every angle:
Connected TV advertising campaigns require a cohesive media plan. Here are the critical elements Adcetera delivers:
We build and refine audience segments using third-party data, behaviors, and location details. This ensures your ads connect with the right viewers and drive meaningful engagement.
Our team configures your media buys and placements across the right platforms and apps. With deep expertise in the CTV ecosystem, we ensure optimal placement and delivery.
Reach specific households in defined ZIP codes, DMAs, or custom regions. Our geographic precision enhances relevancy and boosts local or regional impact.
Serve your ads during peak viewing hours or when your audience is most likely to engage. Smart scheduling maximizes efficiency and improves viewer receptivity.
We handle every frame — from full creative development to platform-specific edits. Our award-winning team ensures your message is visually compelling and technically flawless.
Ensure your video ads drive viewers to take action with compelling calls-to-action and aligned landing pages. We align creative and digital experiences to convert interest into action.
Our media strategists optimize spend and bids for the best performance and ROI. You get cost-effective results without sacrificing exposure or quality.
See which audiences respond and how they engage across devices. We translate these insights into actionable improvements that elevate campaign performance.
We evaluate your current video advertising strategy, identify gaps, and benchmark competitors to uncover key opportunities for differentiation and growth.
Our team builds a customized media plan aligned with your goals, target audience, and budget — designed to maximize reach and ROI.
Whether producing from scratch or adapting existing assets, we craft high-impact, CTV-optimized videos that captivate and convert your audience.
We oversee setup, pacing, and platform logistics, ensuring your ads go live smoothly and perform consistently across all streaming environments.
You receive clear, actionable performance reports with insights on impressions, completions, and engagement across platforms and audience segments.
We analyze data in real time, refining targeting, creative, and scheduling to improve campaign performance and scale what drives results.
Your ads will appear across top streaming platforms like Hulu, Peacock, Roku, and Amazon Fire TV — on the shows your audience is already watching. We strategically schedule delivery based on your target viewers’ behaviors, ensuring optimal reach during peak viewing times. Adcetera’s experience with cross-platform campaign execution ensures premium placement and efficient media spend.
We use advanced household-level targeting, third-party data, and audience-matching technology to serve your ads based on demographics, interests, behaviors, and geolocation. Our media strategists refine segments using real-time performance insights. With Adcetera, your campaign is backed by a team that understands how to blend data science and storytelling to drive engagement.
Unlike traditional broadcast TV, Connected TV offers digital-level precision — targeting, tracking, and adaptability. You only pay for impressions that matter, with control over frequency and creative variations. Adcetera enhances this advantage with ongoing optimization and actionable reporting that let you pivot in real time, maximizing every ad dollar.
CTV ads consistently deliver high video completion rates and strong brand recall thanks to their non-skippable, full-screen format. Adcetera tracks cross-device engagement to connect ad exposure with measurable outcomes. With our continuous testing framework, we ensure your campaign performance improves over time — not just launches and coasts.
Short, compelling videos that engage viewers in the first few seconds are ideal for CTV’s lean-back viewing environment. Adcetera’s in-house video team specializes in creating and adapting assets specifically for streaming platforms — ensuring every frame is optimized for visual impact, brand clarity, and conversion.
We track impressions, completion rates, clicks, post-view actions, and even cross-device conversions. Adcetera’s reports go beyond surface-level stats — we translate the data into clear insights and recommendations so you can make informed decisions, adjust quickly, and tie CTV performance directly to business outcomes.
CTV budgets vary based on targeting complexity and geographic reach. Adcetera offers scalable solutions for local, regional, and national campaigns. Whether you’re testing a new product or launching a major brand initiative, our team helps you align investment with performance expectations — and maximize ROI at any spend level.
Absolutely. CTV works seamlessly with your broader marketing strategy — from paid search and social to product launches and brand awareness campaigns. Adcetera ensures cohesive messaging and retargeting alignment across platforms, so your CTV ads don’t operate in a silo — they drive momentum across the funnel.
We ensure your CTAs are clear, compelling, and reinforced through smart design and messaging. Whether it’s a voiceover, on-screen graphic, or follow-up retargeting strategy, Adcetera aligns your ad creative with landing experiences that convert. It’s not just about views — it’s about actions that follow.
Not at all. We can work with your current assets or produce custom CTV-ready creative from the ground up. Our creative and production teams specialize in developing high-performing streaming content — so you’re never held back by asset gaps or platform-specific technical needs.
Most campaigns are launched within 1–2 weeks, depending on creative readiness and campaign complexity. Adcetera’s integrated team manages all platform logistics, pacing, and approvals to ensure a smooth, efficient go-live — without compromising strategy, compliance, or quality.
Yes. We implement frequency caps and smart segmentation to avoid overexposure and fatigue. Adcetera’s experience in managing large-scale media buys means your campaigns maintain relevance and freshness, ensuring audiences stay engaged and your brand remains top-of-mind.
Choosing the right connected TV advertising agency makes all the difference. Here’s why brands trust Adcetera:
With decades of integrated marketing experience, Adcetera helps brands across industries navigate the evolving CTV landscape — crafting strategies that balance creativity, targeting precision, and platform-specific best practices for optimal results.
We provide crystal-clear performance reporting, budget insights, and real-time updates — ensuring you’re always in the loop, empowered to make strategic decisions, and never left guessing about your campaign’s progress.
Our campaigns deliver tangible, documented success — from increasing regional brand awareness to driving national conversions. We bring performance data, client testimonials, and creative examples that validate our approach across diverse sectors.
You’ll work with a hands-on team of media strategists, creatives, and project leads who understand your goals, communicate proactively, and adjust fast — acting as an extension of your internal marketing team.
We focus on performance from the start — testing, refining, and scaling what works. Whether you need to build awareness or drive sales, we tailor CTV strategies that connect media spend to measurable growth.
From game-changing results to industry-leading insights, our content licensing is making an impact. Check out the numbers – and discover the ‘how’ behind the results. Want to know how we made this happen?