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Otterly AI Visibility Services

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See how you show up in AI answers. Then influence it.

More and more buyers start with a question to ChatGPT, Claude, or Google’s AI results, not a list of blue links. As an Otterly agency partner, Adcetera can see whether your brand shows up in those answers, whether they cite your page or a competitor’s, and where you’re missing. This is GEO and AEO: generative engine optimization (GEO) earns the mention inside the answer, answer engine optimization (AEO) earns the extraction, and classic search engine optimization (SEO) still wins the click. Otterly supplies the intelligence. We turn it into a plan and get your brand named, cited, and recommended when it counts.

An AI Visibility Program Built Around Your Buyers

Every AI visibility number depends on one thing: the questions you choose to track. Get those wrong, and the whole report misleads you. So we start with your buyers’ real questions, monitor how AI engines answer them, read the patterns, and act. Here’s how that runs.

Define

We map the questions your buyers actually ask AI, by service, market, and stage of the decision, along with the competitors and platforms worth watching. This prompt set is the foundation for everything that follows.

Monitor

Otterly runs those prompts across major AI search and answer platforms and captures what happens: whether you’re mentioned, whether your site is cited, where you land in the answer, and how you stack up against rivals.

Analyze

Numbers alone don’t tell you what to do. We read the story underneath: which prompts you win, which you miss, which third-party sources AI trusts, and where content or technical gaps are holding you back.

Optimize

Then we act, pointing content, structured data, digital PR, and authority-building at the gaps that matter most, to earn the mention (GEO) and the extraction (AEO), and we keep watching what moves.

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What We Do with Otterly

Otterly is a monitoring platform. It doesn’t do the work of fixing what it finds. That’s our job. As an agency partner, we pair Otterly’s AI search data with the content, technical, and authority work that actually moves a brand into AI answers. Six things we bring to the table:

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  • Prompt strategy and governance
    We build and maintain a prompt sample that reflects how your audiences really phrase things, tied to priority services, markets, and funnel stages, not a generic keyword list.
  • Brand visibility monitoring
    Track whether AI answers name you, how prominently, and how the tone reads, across the platforms your audience actually uses.
  • Citation and source analysis
    A brand can be mentioned while a competitor’s page gets the citation. We find out which sources AI leans on and where your own pages should be earning the reference instead.
  • Competitive benchmarking
    See how your coverage, share of voice, and answer position compare with the rivals showing up beside you, prompt by prompt.
  • GEO audits and optimization
    We use the monitoring data to find why AI names competitors instead of you, then close the gaps: thin entity signals, weak third-party authority, and content that doesn’t earn the citation.
  • AEO audits and optimization
    We restructure pages so AI can lift your answer directly: answer-first paragraphs, clean headings, tables, FAQ blocks, and schema that make the key facts easy to pull.
  • Executive reporting and advisory
    Clear dashboards and a plain-English read on what’s changing, what it means, and what to do next, for the people who fund the program.
Solutions

OUR SUITE OF SOLUTIONS

Our Suite of AI Visibility Solutions Capabilities describe what we can do. These are the engagements you can actually buy, from a first baseline read to an always-on program.

Prompt Research and Monitoring Program

An ongoing prompt set and monitoring cadence tuned to your priority services and markets, so you can watch visibility move over time instead of guessing.

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Competitive AI Search Analysis

A close look at the brands winning the answers you want: what they publish, where they’re cited, and how to close the distance.

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Citation and Authority Gap Analysis

We map the sources AI trusts in your category and build a prioritized plan to earn more of those citations, on and off your site.

GEO Program (Win the Mention)

The hands-on work: answer-ready content, schema, cleaner page structure, and the technical fixes that make your pages easy for AI to read and cite.

AEO Program (Win the Extraction)

‍Page-level structuring that makes your content easy for AI to lift as the direct answer. Answer-first blocks, schema, tables, and question headings that get extracted verbatim.

AI Visibility Reporting and Advisory

Dashboards paired with regular strategic reviews, so leadership always knows how AI visibility is trending and where to invest next.

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FAQ

Whether you're just getting started or looking to improve existing performance, we can help you measure, understand, and grow your visibility in AI-generated answers.

talk with an expert

It’s how often your brand shows up, and how it’s described, when people ask AI tools like ChatGPT, Perplexity, or Google’s AI results a question. Classic SEO asks where you rank. AI visibility asks whether you’re in the answer at all, and whether the answer cites you.

Otterly is the platform we use to monitor AI answers at scale. As a partner, we run multi-client monitoring, branded reporting, and the optimization work that acts on what the data shows. In short: Otterly measures, and we improve.

It repeatedly asks AI engines the prompts we choose and records what comes back: whether your brand is mentioned, whether your site is cited, where you appear in the answer, the sentiment, and how competitors compare. It then rolls that up into coverage, share of voice, and citation metrics.

The major AI search and answer platforms, including ChatGPT, Perplexity, Google’s AI experiences, Gemini, and Copilot. The exact list depends on the plan and how the report is configured, so we confirm the active engines up front.

This is the part that makes or breaks the data. We build prompts from how your buyers really talk, drawn from search queries, your own content, sales and support questions, and competitor topics, rather than a generic keyword dump. Better prompts, better signal.

A mention is the AI naming your brand in its answer. A citation is the AI linking to a page as a source. You can have one without the other, and the gap between them usually tells us exactly where to focus.

No, and it shouldn’t. AI visibility sits alongside your GA4, Search Console, and rankings. It doesn’t replace them. It answers a different question: not “where do we rank?” but “are we in the AI answer?” The two work best read together.

A living prompt set, regular monitoring, a steady stream of content and technical improvements, authority-building, and a monthly read on what changed. Early movers tend to become the default citation, so the sooner the baseline, the better.

WHO IS 
ADCETERA?

As a leading independent digital marketing agency in Houston, we collaborate with premier technology providers to bring seamless marketing services. From customer engagement solutions as an Acquia Preferred Partner and Adobe Experience Manager Certified Partner to CRM implementation projects and email marketing and lead generation campaigns as your dedicated consulting services for the diverse suite of tools in Salesforce Marketing Cloud and Microsoft Dynamics 365.

‍Adcetera’s seasoned developers have built award-winning websites, gaining our status as a Drupal Enterprise Implementation Partner. When it comes to performance media, we work across social and retail media networks, leveraging our partnerships with Meta, Google and various major retailers like Amazon, Walmart, and Instacart.

LEARN ABOUT ADCETERA