Our story starts and ends with you.

Your success is our success. Whether it’s providing our clients with insights, strategies, or creative solutions, we exist to deliver measurable and sustainable results for ambitious brands. Our agency guides inspiration, and our work guides innovation as we continually seek new and better ways to serve our clients.

Who we are

Adcetera is a full-service digital marketing, advertising, and creative agency specializing in omnichannel content development and digital media. We are an independent, WBENC-certified, HUB-certified, woman-owned agency with 40 years of experience in executing B2B and B2C solutions tailored for diverse objectives.


What we do

We deliver outstanding strategy, customer experience, creative, digital marketing, and media that ensure brands succeed with their customers. Our award-winning team applies unique combinations of creative services and marketing intelligence to create meaningful partnerships with brands, helping you build relationships with your customers and measurably improve your value.


How we lead

Our leadership is built from multifaceted, deeply knowledgeable individuals with diverse experiences across businesses and industries. Our dedication and passion take us to where others in our industry haven’t been — or haven’t dared to go. Meet our leaders and see how we’re advancing Adcetera and our clients to what’s next.

Kristy Sexton, Founder and Chief Executive Officer Kristy Sexton, Founder and Chief Executive Officer
Kristy Sexton

Founder and Chief Executive Officer

The year was 1982. A savvy woman said, “I could totally do this,” so she totally did. The heart and soul of Adcetera, Kristy brings the leadership chops to mentor and guide teams in delivering high engagement, value, and results. Her vision not only pushes us to constantly evolve what is now the longest-running and largest independent creative services company in Houston, but it’s also the driving force behind everything from international recognition and award-winning campaigns to year-round charitable initiatives for community partners.

Pagogh Cho, Chief Marketing and Engagement Officer Pagogh Cho, Chief Marketing and Engagement Officer
Pagogh Cho

Chief Strategy Officer

Pagogh plays the dual role of brand empath and agency catalyst. He is driven by an obsession to "figure things out" and curate solutions for clients and company alike. He is responsible for leading strategic, critical, and divergent thinking engagements for brands ranging in scale from enterprise to startup.

Rowan Gearon, Chief Creative Officer Rowan Gearon, Chief Creative Officer
Rowan Gearon

Chief Creative Officer

Rowan’s creative expertise spans over 20 years, four different countries, and an eclectic mix of clients. He works to position our clients as market leaders, driving unparalleled quality and creativity. Whether it’s art, copy, or code, Rowan guides the exploration of every possibility before landing on the best solution for each project. He is deeply committed to empowering teams and individuals to bring great ideas to life.

Michael Burnett, Chief Strategy Officer Michael Burnett, Chief Strategy Officer
Michael Burnett

Chief Marketing and Engagement Officer

As a full-time marketing strategist, Michael leads marketing and engagement initiatives with a sharp sense of what works for Adcetera and its clients — a skill he has developed through decades of studying market forecasts, brand communications, and project performance. As Chief Marketing and Engagement Officer, Michael partners with clients to develop maximum value and return on branding, marketing, and advertising activities.

Susie Cavazos, Chief Revenue Officer Susie Cavazos, Chief Revenue Officer
Susie Cavazos

Chief Revenue Officer

Susie’s deep cross-industry experience and innate ability to help people size up and resolve their ever-changing and complex marketing challenges have produced many of Adcetera’s longest-running client partnerships, including members of the Global 2000. She leads our business development team by helping members manage existing and developing new client relationships. Every day of Susie’s 20-plus years with Adcetera has been full of positivity, and she continues to be vital to our collective success.

 John Sexton, Chief Operating Officer & Financial Officer  John Sexton, Chief Operating Officer & Financial Officer
John Sexton

Chief Operating Officer

John plays a dual role in serving as our company’s CFO and COO. He runs a tight ship around here, but don’t be fooled — he’s not all about the numbers. He’s the keeper of fun Adcetera traditions, comfortably applying his keen sense of humor and knack for making you feel right at home. John always has that big-picture vision for what works in our industry, your industry, and what’s needed to take us all to the next level — together.

Roy Smith, VP, Account Development Roy Smith, VP, Account Development
Roy Smith

VP, Account Development

While you’ll rarely see Roy without a smile on his face, this guy is all business. Drawing on more than 20 years of technology and advertising experience, Roy seamlessly connects the dots between business objectives and marketing execution and develops innovative ideas that push some of our most high-profile clients to their fullest potential.

Brett Petillo, VP, Content Licensing Brett Petillo, VP, Content Licensing
Brett Petillo

VP, Content Licensing

Brett leads Adcetera’s Content Licensing team with a focus on growth and servant leadership. Not only does he help publishers and brands get more value from earned media, but he’s also committed to mentoring others based on the lessons he’s learned over a 22-year career. Whether it’s consulting with a magazine to optimize content for added revenue or helping companies promote the accolades they’ve received, Brett seeks out win-win opportunities and makes them a reality.

Whitney Lehmann, Chief Client Officer Whitney Lehmann, Chief Client Officer
Whitney Lehmann

VP, Operations

Always striving for success and progress, Whitney stands at the busy intersection of opportunity, cost, and how we get the work done. Her leadership is visible in our project management, the cohesiveness of our business development and account teams, and the streamlined interworkings of our business. With a talent for organization, motivation, and negotiation, she makes sure our business is ready for whatever the future holds.

Kalie Brown, VP, Account Service Kalie Brown, VP, Account Service
Kalie Brown

VP, Account Service

Kalie oversees Adcetera’s core Fortune 500 accounts and works directly with department directors and account teams on project development, account growth, and on-time/on-budget delivery. Kalie’s story started here fresh out of college, and during her 10-year tenure with Adcetera, she’s proven her potential to be a savvy leader, driving day-to-day operations and successful client projects with an extensive understanding of enterprise-level website development, go-to-market strategies, video projects, and experiential marketing.

George Salinas, Senior VP, Creative Services George Salinas, Senior VP, Creative Services
George Salinas

Senior VP, Creative Services

A member of the Adcetera family for his entire professional career, George leads our design and production departments with effortless flair and steady confidence. His creative portfolio showcases diverse client campaigns, success stories, and award-winning work that spans three decades. George uses his savvy leadership to develop high-quality talent and bring the best work to client projects throughout the shop.

Matthew Alberty, VP, Digital Services Matthew Alberty, VP, Digital Services
Matthew Alberty

VP, Digital Services

Matt strategically bridges the gap between CEOs, IT, sales, and marketing to drive the best results for Adcetera’s clients and their customers. He has worn many hats throughout his years with Adcetera, and routinely communicates and leads companies through the digital minefield. Idea generation and execution come second nature, as do product and service line development. Matt also oversees digital projects through their entire lifecycle using his extensive knowledge in web design and development, marketing intelligence programs, digital transformation, and marketing automation, to name a few.

Andrew Nelson, VP, Client Strategies Andrew Nelson, VP, Client Strategies
Andrew Nelson

VP, Client Strategies

With deep roots in the creative studio and broad responsibility in creative, content, and marketing strategy, Andrew has spent more than 20 years leading and inspiring teams that deliver business results, brand distinction, and moments of delight and distinction: the result of a process that includes listening carefully, thinking deeply, and committing wholeheartedly to the quality, originality, and effectiveness of the work.

Jennifer Hatherley, VP, Account Development Jennifer Hatherley, VP, Account Development
Jennifer Hatherley

VP, Account Development

For more than 20 years, Jennifer has built her career working with many of the world's most admired brands, including leaders in consumer electronics, professional services, and top international retailers. She has built decades-long relationships with clients and collaborators, delivering successful marketing, brand, digital, and retail initiatives on a global scale that includes traditional and digital channels. She's committed to insights-driven customer experiences and leading the way to seamlessly connect channels in ways that are measurable, goal-oriented, and memorable.

Alex Pagliano, VP, Media Services Alex Pagliano, VP, Media Services
Alex Pagliano

VP, Media Services

Alex manages Adcetera’s media services department with nearly a decade of experience in conceiving, developing, and implementing high-level media and digital marketing programs that consistently meet or exceed planned sales objectives. An ability to add understanding and clarity to complex digital media ecosystems has led to his proficiency in planning and implementing comprehensive digital marketing strategies, effectively managing customized media budgets, and ensuring client success.

Dove Harrell, VP, People and Performance Dove Harrell, VP, People and Performance
Dove Harrell

VP, People and Performance

Dove’s multifaceted role across Adcetera includes managing operations, logistics, facilities, and all aspects of the employment lifecycle. Her understanding, communication skills, and strong ethics provide stewardship for Adcetera’s most valuable asset: our employees. She is instrumental in providing the ongoing training, coaching, and celebrating of our people and culture. Additionally, Dove’s passion and generosity are evident through her leadership in planning and managing Adcetera’s humanitarian contributions.

We’re always looking for talent, teamwork, and future leaders.

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We care about our community.

At Adcetera we dedicate our time, our talent, and our treasure to improving the lives of others — in our own cities and around the world.

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