Cotton | Loomis | AIG
Converting customers when it matters
Enticing consumers to click-through on an ad that routes them to a landing page is just the beginning; many can do that. But convincing the right customer at the right moment to take the next step — sign up, provide an email address, make a phone call — delivers much higher return.
As a foundational component of the relationship, we have partnered with every client to increase engagement and conversions, and improve the CX. Each customer is unique, with disparate needs and values across every business vertical. As a result, we have ensured that every customer interaction, whether through cutting-edge digital or traditional marketing, has been tailored and targeted to the ideal audience.
We started with the most important question: how did the client’s product, service or solution fix the customer’s problem? We then worked to create an environment where everything the customer needed to make an informed decision was available immediately. Whether it was a succinct value proposition, a clean, SEO-friendly webpage layout, a paid search campaign, or a gated valuable insight, we guided customers gently through the sales funnel toward conversion.
Actual results will vary depending on campaign goals or business needs, but successful lead generation will always look the same: more qualified leads. Leads can appear as email captures, inquiries from interested customers, increased appointment bookings, and more. Once a client collects all that data, their sales team can follow up and close the deal.
Cotton GDS
122.8% increase in phone calls YoY
Loomis
557% ROI on paid search campaign
AIG
1,558 highly qualified leads through social and search
As a foundational component of the relationship, we have partnered with every client to increase engagement and conversions, and improve the CX. Each customer is unique, with disparate needs and values across every business vertical. As a result, we have ensured that every customer interaction, whether through cutting-edge digital or traditional marketing, has been tailored and targeted to the ideal audience.
We started with the most important question: how did the client’s product, service or solution fix the customer’s problem? We then worked to create an environment where everything the customer needed to make an informed decision was available immediately. Whether it was a succinct value proposition, a clean, SEO-friendly webpage layout, a paid search campaign, or a gated valuable insight, we guided customers gently through the sales funnel toward conversion.
Actual results will vary depending on campaign goals or business needs, but successful lead generation will always look the same: more qualified leads. Leads can appear as email captures, inquiries from interested customers, increased appointment bookings, and more. Once a client collects all that data, their sales team can follow up and close the deal.
Cotton GDS
122.8% increase in phone calls YoY
Loomis
557% ROI on paid search campaign
AIG
1,558 highly qualified leads through social and search
