Paving the way for performance
But creating a new look for Loomis would need more than a fresh coat of paint. Matthew Alberty, Vice President, Digital Services at Adcetera, said the redesign required several upgrades, which are crucial for standing out from the competition:
- Easier site maintenance
- A more mature digital experience (DXP)
- Lower operating costs
- A streamlined, customer-centric approach
Even more, the new site would have to:
- Meet the needs of all business units
- Appeal to multiple user audiences
- Accommodate limited in-house IT support
To jumpstart the transition, we recommended shifting to a more flexible, cloud-based platform—the Acquia Cloud—and building a stronger foundation on the Drupal CMS. Right away, moving to a cloud platform reduced operational costs, letting Loomis marketing teams focus more on client and business needs rather than managing cumbersome IT.
Our experienced team first conducted thorough discovery sessions and other conversations with key Loomis stakeholders. Then we began our proven, agile, and collaborative process, starting with reorganizing and simplifying the content structure and navigation, as well as revamping Loomis brand elements like icons, headline treatments, and image selection.
With a strong frame in place, migrating new and existing content could begin, along with refining popular industry tools like the ROI calculator for mobile and desktop experiences. And our Acquia-certified development team leveraged the Acquia DXP and coding best practices to create a simpler editing experience.