The Future of Enterprise and Generative AI: Part 2

Tue, 21 Nov 2023

Part 2 of 3: Utilizing Generative AI for Business

Navigating the landscape of generative AI is no small feat, but you've already got a solid understanding of its applications, strengths, and potential pitfalls. The burning question now is: How does this dynamic tech affect your business?

Dozens of wavy green and blue lines flowing from near to far away.


Indeed, at conferences and internal company meetings, you have undoubtedly been in discussions or led conversations on the practical applications of generative AI in your industry. Like any innovation, it boils down to responsible management and effective integration. What you will gain, or even lose, from generative AI depends on the creative ways you or your competitors implement it. It’s not just about what the technology can do — it’s about weaving it seamlessly into your existing strategies, leveraging your team’s skills, aligning with your values, competencies, and vision.

With that in mind, let’s dive into ways that generative AI can boost efficiency and productivity to give your company a competitive advantage.

Missed our first blog on the overview of AI? Take a moment to catch up on our Generative AI overview.

Efficiency and productivity in content creation

Whether it’s an outreach email or social media copy, generative AI can deliver an initial framework in mere seconds. Your business can cut down time significantly when working on sales communications, marketing campaigns, product documentation, and more. Chatbots, such as OpenAI’s ChatGPT or Microsoft’s Bing, can take in prompts and produce a framework for you to work on in an instant.

Of course, these AI-generated results should never be taken at face value. You still need skilled writers and marketers to fact-check content. AI can write quickly and well in a variety of styles, but that doesn’t mean it can write to your business’s voice or brand identity. As stated above, AI-generated content should be treated as first drafts, or merely suggestions for your teams to get started.

Enhanced customer service, strengthened relationships

Customers crave swift solutions and personalized experiences. Generative AI can be your frontline support, swiftly responding to queries based on training materials and online sources. It can even automate post-call summaries, freeing up your reps to focus on meaningful customer connections. While AI can’t replace human interactions, it fills in the gaps faster, expediting the entire customer service process. This seamless approach benefits both your reps and customers, creating a win-win situation.

Hyper-personalization made simple

Traditional algorithms can read through numbers and provide you with data for analysis. Generative AI can take this one step further, as it can provide recommendations from the data to help jumpstart your team’s decision-making. By analyzing customer data, preferences, and past interactions, generative AI lets you deliver custom content and recommendations to individual users. Customers prefer bespoke solutions that cater directly to their issues at hand, thus deepening your business relationships.

Every email, customer service conversation, or marketing message has the potential to be more personalized and relevant than ever. You can already do this with traditional algorithms, yes, but generative AI will allow you to do so at scale. Ultimately, it’s as much about refining the processes you already have as it is about implementing new ones.

Automating high-volume tasks

For repetitive tasks like generating follow-up emails, call summaries, or outreach messages, generative AI is a game-changer. Sales teams can focus on connecting with customers, leaders can gauge the effectiveness of sales efforts, and legal teams can streamline contract reviews. By automating customized emails based on user activities, the entire customer journey becomes tailored to individual prospects. Managers can leverage generative AI to evaluate task performance, analyze sales, and provide preliminary recommendations on marketing campaigns. It offers an opportunity to integrate data from various teams into a centralized repository, processing information at an unprecedented speed.

Fueling marketing and product innovation

Generative AI can scour your existing products, designs, and writings to offer up concepts and mock-ups that will bolster your creative and product teams. It provides scaling capabilities previously reserved for industry giants, enhancing efficiency and accelerating time-to-market for campaigns, services, or products. AI should be used as a tool to complement human creativity. Your teams’ productivity can increase through supplementary content from generative AI, and there should always be human supervision.

While AI shouldn’t replace any creatives you work with, combining it with human talents can amplify creativity and productivity. As a team member, you must take a critical eye to AI-generated content to ensure it is accurate, relevant, and representative of your brand’s identity. As a manager, you need to ensure there is sufficient guidance and strict adherence to standards of responsible and safe AI usage.

Streamlining coding processes

Generative AI can excel in handling coding tasks, especially structured processes that can be quickly replicated. Teams can save significant time by eliminating repetitive coding and minimizing errors. While complex problems still require human intervention, generative AI can supplement daily tasks like code documentation, generation, and refactoring. Of course, it is important to note that AI can be wrong and be confident about it. Thus, AI should be used as a supplementary tool by a skilled developer in complex problems.

Still, generative AI can open doors for no-code and low-code solutions, allowing team members with less programming familiarity to contribute. As productivity rises, highly skilled staff can shift focus to high-value tasks, unlocking new capacities across teams.

Explore generative AI's potential for your business with Adcetera

Ready to explore generative AI’s potential for your business? Connect with Adcetera to integrate these capabilities into your workplace responsibly and effectively. Discover how we’re driving measurable results through safe AI implementation in sales and marketing technology.

Our next blog in this AI exploration series will dive into applying this incredible tool to your marketing strategy.