Earned media has long been viewed as the most trusted form of advertising. According to a study by Nielsen, 85 percent of consumers regularly or occasionally seek out credible, third-party articles and reviews when considering a purchase. Because there’s such a demand for earned media from brands, a content licensing program offers publishers a path for additional, consistent, and increasable revenue from the content they create.
Our exclusive Licensing Plus program allows publishers to build a successful content licensing business using the four Cs. We consult with you on your brand strengths. We cultivate opportunities for brand activation and asset placement. We connect buyers to your content. And we provide marketing services to create additional brand exposure.
Our content licensing services include:
- Award and accolade licensing
- Programmatic asset management
- Integrated marketing campaigns
- Licensing compliance
- Logo and graphic design
- Reprints, digital reprints, and promotional items
- Measurement and analytics
- Monitoring and reporting