Digital Experience Platforms
Implement your customer intimacy marketing strategy and enhance conversions at every phase of the customer journey.
What is a Digital Experience Platform (DXP)?
A digital experience platform (DXP) integrates a suite of tools that allow you to create a clearer view of every customer. It bundles personalization, marketing automation, social media, marketing media, marketing intelligence, and other data collection tools. Leveraging these data insights increases customer intimacy, allowing more personal, effective communication. The result? You can generate more leads, nurture prospects better, and drive conversions to support your marketing and sales funnel strategies.
Gartner released the DXP leaders in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms (2023 Gartner® Magic Quadrant™ for DXP). Acquia and Adobe, both partners of Adcetera, have been ranked as leaders for the past several years. A composable enterprise is a key strategy to the success of these platforms. Organizations assemble best-in-class solutions from existing technology stacks, allowing them to meet business needs faster. Dries Buytaert, the founder of Drupal and Acquia, defines composable digital experience platforms (A Composable Digital Experience Manifesto) further in his blog.
6 Key Components of a Digital Experience Platform
The value of a DXP can be realized by integrating the following six key components:
- Centralized Content Management
- Website Personalization
- Marketing Automation
- Customer Data Platform
- Digital Asset Management/Product Information Management
- Analytics and Business Intelligence
Benefits of Digital Experience Platforms
Both the customer and the business can benefit from a DXP.
- Customers get a personalized, omnichannel experience that meets their needs.
- Businesses get insights on their customer segments, allowing them to optimize what drives action for each customer.
- Businesses use automation to scale marketing efforts.
- Businesses maintain governance and consistency in messaging.
Maturing the DXP
Adcetera partners with you to start, use, and mature the DXP to maximize your return on investment. Our team can help with marketing program assessments, forecasting, strategy, and implementation to help you achieve measurable results. We can take a fully managed approach or a train-the-trainer approach to DXP management.
Classroom, remote, recorded, and documented training is available as needed. We are here to enable our clients and their teams to be successful long term.