Navigating the world of insurance coverage can be complicated — especially if you’re only in college. As one of the nation’s leading providers of health insurance solutions for students, AIG needed to inform students across the country about the ins and outs of the insurance coverage they are required to carry.
The challenge was to create a way to make this complicated subject more palatable for young adults. Adcetera created a snappy animated video piece that combined clever, infographic-style illustrations, simple language, and a catchy audio track to deliver this important financial information in an easy-to-digest manner. The video was deployed online, at tradeshows, and for internal training and education.