With a deep bench of experienced sports marketers and sports video production experts, Adcetera is your go-to partner for creating world-class content before, during, and after the action. Whether you're producing behind-the-scenes player features, match-day social content, or branded television segments, our local teams bring deep experience, regional knowledge, and production agility to every shoot.
With the world’s biggest sporting event, the 2026 FIFA World Cup, bringing global attention to North America, the demand for fast, flexible, and professional video content is higher than ever. From host city stadiums to fan zones, events, experiences, and beyond, Adcetera is your trusted partner for capturing compelling sports content — efficiently, authentically, and on brand.
With over 40 years of marketing and content experience, Adcetera brings more than just cameras to your production. We bring a mindset — a nimble, brand-savvy, sports-obsessed approach tailored to today’s content needs.
Adcetera brings decades of experience in sports video production, with a team that knows the game — on and off the pitch. From working with teams, clubs, players, and agents to brand partners and engaging fans, we understand the ins and outs of sports storytelling.
We don’t fly in crews — we build agile, local teams with local knowledge to ensure a smoother production, deeper storytelling, and a faster turnaround. Whether you’re covering a live event, creating television segments, or crafting social media content, our team delivers polished, professional results with the speed and flexibility the sports world demands.
From pre-production to final delivery, we keep your project running smoothly, on time, and on budget. No stoppage time here — our producers know how to deal with tight timelines, shifting priorities, and high-stakes moments.
Let us handle the details, coordinate the moving parts, and keep everyone aligned. Whether it’s a one shoot or a multi-city rollout, we’ll put tactics in place that would make the world’s best football managers proud.
Our photography services capture the excitement and intensity of any sporting event — pitchside action, fan zone energy, candid behind-the-scenes moments, and carefully staged branded content.
Whether you need real-time social media assets, editorial shots, or a polished post-event gallery, our photographers know where to be and when to click. With decades of experience photographing sporting events and creating sports content, we deliver imagery that brings the full experience to life.
Need local logistics support? We’ve got you covered, with experienced boots-on-the-ground support to keep your production on track. From coordinating drivers, translators, and stringers to sourcing local talent, on-air hosts, field producers, and more, we handle the logistics so you can focus on the story.
Our connected network brings local know-how, seamless execution, and reliable support — no matter the scope of your production.
For teams, leagues, and broadcasters, we provide a tailored suite of solutions leveraging our local expertise. This includes providing experienced camera crews and technical staff for live game or event coverage support, producing compelling features and player profiles for broadcast or digital use, efficiently acquiring high-quality B-roll footage of local landmarks or game atmosphere, and creating dynamic, quick-turnaround content optimized for social media engagement. Our strength lies in deploying skilled teams who know the city and the sports landscape intimately, ensuring smooth execution whether you need full coverage or specific supplemental assets.
Yes, we always connect you with experienced local crews who are familiar with the area and local sports community. Our in-house sports producers have over ten years of experience working with leagues such as the MLS, NFL, NHL, and NBA. We fully understand the legal, technical, and procedural requirements needed to execute large-scale productions in sports venues. From working with clubs and national teams to stadium managers and groundskeepers to players and agents, we’ll guide you step-by-step through a seamless production.
Yes. We only work with local crews who are familiar with local regulations and procedures and who have experience working in the chosen locations. With local knowledge, we ensure that there are no surprises and production runs as smoothly as possible. For aerial coverage, we only work with FAA-licensed drone pilots and always ensure we adhere to local and federal drone laws.
Yes. Our in-house producers have extensive experience working with professional football clubs and players in the United States and European leagues, as well as national teams and international events. As evidenced by the fact that we are deliberately avoiding the name of football’s governing body in this answer, we thoroughly understand the legal restrictions and marketing and branding guidelines required when covering football.
Whether you’re looking to make a documentary feature or a TikTok series, our producers can make it happen. Whether it’s video production, sports photography, landscape, portrait, or both, we provide the gear and the expertise to produce world-class sports content for any platform.
When your main production team travels to any city, our process is designed for seamless integration. It typically starts with a discovery call to fully understand your project scope, specific needs (crew roles, equipment, locations, logistics, etc.), dates, and objectives. From there, we’ll present a clear plan and estimate.
Once approved, we handle sourcing and booking the vetted city crew, coordinating equipment rentals, managing local transportation if needed, securing permits, and acting as your primary on-the-ground liaison. During the shoot, our local producers or fixers ensure everything runs smoothly, troubleshooting issues and facilitating communication between your team and local resources. We handle all the logistics so your team can focus purely on the creative execution.
From Netflix standards to your local broadcast guidelines, we can source the gear you need to shoot for any output.
That’s what we’re here for. Not only can we connect you to a network of local crews and operators, we can also help you get folks that don’t mind being in front of the camera. From social media influencers to athletes, personalities, and on-camera talent, we’ll help get you the right people to create memorable content and drive engagement.
Continuity experts can help ensure that your video accurately depicts the sport you are portraying. For example, if you’re shooting a 30-second spot featuring a football (soccer) player, continuity experts can make sure that your actors, set, and props accurately and honestly reflect the sport. Simply put: Continuity experts help ensure you respect the realism and culture of a sport. This ensures your content resonates with fans and athletes and comes across as authentically as possible. That said, yes, we can provide continuity experts as part of your local production crew.
Our project management process and team is built for the high stakes and fast pace of the sports world, ensuring your production stays on track without exception. We start with meticulous pre-production planning, developing detailed schedules and transparent budgets. Our experienced producers act as your central point of contact, managing all logistics — from crew and vendor coordination to permits and credentialing. We emphasize proactive communication and utilize 40+ years of proven workflows to navigate tight timelines and shifting priorities, minimizing surprises and delivering excellence on time and on budget.
Our project management process and team is built for the high stakes and fast pace of the sports world, ensuring your production stays on track without exception. We start with meticulous pre-production planning, developing detailed schedules and transparent budgets. Our experienced producers act as your central point of contact, managing all logistics — from crew and vendor coordination to permits and credentialing. We emphasize proactive communication and utilize 40+ years of proven workflows to navigate tight timelines and shifting priorities, minimizing surprises and delivering excellence on time and on budget.
Let’s start with a hug and a positive affirmation. Seriously though, don’t sweat it. Let’s connect. You can walk us through what kind of sports content you are aiming to create, and we can work with you to make it happen. Tell us your goal, and we’ll put together the game plan to help you score it.
Unfortunately, no. Tournament credential are granted by the governing body of the sport. While we can handle all your production needs at or around the event, you’ll have to contact the relevant authorities to get credentials or media passes if you are planning to shoot during an event or at a restricted location.
Great question. Answer: anybody you need. Cinematographers, directors, producers, grips, gaffers, lighting experts, voice-over artists, models, drone pilots, translators, hair and makeup artists, photographers, caterers, drivers, editors — you name it. We can provide anyone and anything to help execute a seamless sports video production from start to finish. We’ll even stock the crafty table with your favorite snacks.
From game-changing results to industry-leading insights, our content licensing is making an impact. Check out the numbers – and discover the ‘how’ behind the results. Want to know how we made this happen?