Founder and Chief Executive Officer
The year was 1982. A savvy woman said, “I could totally do this,” so she totally did. The heart and soul of Adcetera, Kristy brings the leadership chops to mentor and guide teams in delivering high engagement, value, and results. Her vision not only pushes us to constantly evolve what is now the longest-running and largest independent creative services company in Houston, but it’s also the driving force behind everything from international recognition and award-winning campaigns to year-round charitable initiatives for community partners.
Chief Marketing and Engagement Officer
Pagogh plays the dual role of brand champion and creative firestarter. He works tirelessly to spark ideas, spread excitement, and deliver the Adcetera brand experience across all company communications. We can’t think of a better person to serve as our ambassador of inspiration and motivate our teams, our clients, and our industry.
Chief Client Officer
Constantly striving for success and client satisfaction, Whitney stands at the busy intersection of opportunity, cost, and creativity. Her leadership is visible in our project management, the cohesiveness of our business development and account teams, and the consistently positive feedback we get from our clients. As a trained visual artist, Whitney also oversees our motion team, helping to bring powerful ideas to life with live-action video and 2D or 3D animations.
Chief Strategy Officer
As a full-time strategist (and experienced restaurateur), Michael leads our strategy department with an innate sense of what works for our individual clients — a skill developed through decades of studying market forecasts, trends, and project performance. So, whether you need the right move for your brand or want to talk campaign analytics over the best local grub, we’ll put money on the fact that Michael knows exactly where to go.
VP, Content Licensing
Brett leads Adcetera’s Content Licensing team with a focus on growth and servant leadership. Not only does he help publishers and brands get more value from earned media, but he’s also committed to mentoring others based on the lessons he’s learned over a 22-year career. Whether it’s consulting with a magazine to optimize content for added revenue or helping companies promote the accolades they’ve received, Brett seeks out win-win opportunities and makes them a reality.
Chief Creative Officer
Rowan’s creative expertise spans over 20 years, four different countries, and an eclectic mix of clients. He works to position our clients as market leaders, driving unparalleled quality and creativity. Whether it’s art, copy, or code, Rowan guides the exploration of every possibility before landing on the best solution for each project. He is deeply committed to empowering teams and individuals to bring great ideas to life.
Chief Operating Officer
John plays a dual role in serving as our company’s CFO and COO. He runs a tight ship around here, but don’t be fooled — he’s not all about the numbers. He’s the keeper of fun Adcetera traditions, comfortably applying his keen sense of humor and knack for making you feel right at home. John always has that big-picture vision for what works in our industry, your industry, and what’s needed to take us all to the next level — together.
Chief Revenue Officer
Susie’s deep cross-industry experience and innate ability to help people size up and resolve their ever-changing and complex marketing challenges have produced many of Adcetera’s longest-running client partnerships, including members of the Global 2000. She leads our business development team by helping members manage existing and developing new client relationships. Every day of Susie’s 20-plus years with Adcetera has been full of positivity, and she continues to be vital to our collective success.
VP, Account Development
While you’ll rarely see Roy without a smile on his face, this guy is all business. Drawing on more than 20 years of technology and advertising experience, Roy seamlessly connects the dots between business objectives and marketing execution and develops innovative ideas that push some of our most high-profile clients to their fullest potential.
VP, Account Service
Kalie oversees Adcetera’s core Fortune 500 accounts and works directly with department directors and account teams on project development, account growth, and on-time/on-budget delivery. Kalie’s story started here fresh out of college, and during her 10-year tenure with Adcetera, she’s proven her potential to be a savvy leader, driving day-to-day operations and successful client projects with an extensive understanding of enterprise-level website development, go-to-market strategies, video projects, and experiential marketing.
Senior VP, Creative Services
A member of the Adcetera family for his entire professional career, George leads our design and production departments with effortless flair and steady confidence. His creative portfolio showcases diverse client campaigns, success stories, and award-winning work that spans three decades. George uses his savvy leadership to develop high-quality talent and bring the best work to client projects throughout the shop.
VP, Digital Services
Matt strategically bridges the gap between CEOs, IT, sales, and marketing to drive the best results for Adcetera’s clients and their customers. He has worn many hats throughout his years with Adcetera, and routinely communicates and leads companies through the digital minefield. Idea generation and execution come second nature, as do product and service line development. Matt also oversees digital projects through their entire lifecycle using his extensive knowledge in web design and development, marketing intelligence programs, digital transformation, and marketing automation, to name a few.
Then a two-woman partnership, Adcetera opens its doors as Adcetera Design Studio to help a little company called IBM with some of their creative needs.
Adcetera Design Studio moves out of the garage and into its first office space — and hires its first employee. That same year, Adcetera wins its first Gold Addy Award and adds the Sysco account.
Responding to increasing business and growing demand, Adcetera Design Studio launches its full-scale production department to design, write, and publish magazines, catalogs, and other print pieces.
Adcetera Design Studio creates its first-ever national TV commercial called “Etiquette Schmediquette” for the then-new Joe’s Crab Shack restaurant chain.
The Adcetera Group designs, develops, and implements its first CMS website for MD Anderson Cancer Center while adding a full-scale interactive team.
The Adcetera Group begins long-standing relationships with Hewlett Packard (HP) and AIG, which will blossom to include everything from product demos and packaging to sales tools and go-to-market strategies.
Adcetera’s evolution into a full-service advertising agency continues with the addition of its strategy and motion teams, cementing this growth by formally changing the company name to Adcetera.
Adcetera launches a fundraising campaign for Texas Children’s Hospital that generates millions of dollars, making it the company’s single highest capital campaign to date.
Adcetera brands and creatively executes its largest-ever event for HPE to commemorate the separation from Hewlett Packard.
Adcetera incorporates AR, VR, and AI into its interactive service line, working on a range of innovative and experimental programs involving these exciting technologies.
Adcetera opens a second office in The Woodlands, Texas, expanding its reach and our relationships with key clients in this ever-growing market.
Responding to existing and potential future client work, Adcetera opens a new office in Chicago, staffed by full-time members of our account service team.