Food and Beverage


Naming, Strategy, Logo, Branding, Packaging, Print, Web, Mobile, Social

Adcetera Raises the Bar

And our glasses to a brand-new brand.

Launching a new product is exciting, but launching a company’s first product ever is positively exhilarating. Especially one as fun as ZMIX — a zero-calorie concentrated instant cocktail mix. To capture the life and energy of the product, Adcetera delivered everything from the name, strategy, brand, and packaging — challenging do-it-yourself, mobile, calorie-conscious drinkers to mix up their lives and their alcohol one drink at a time.

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.