The Bloody Truth

Cause Marketing


Experience, Interactive, Social Media, Motion, 2D Animation 

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Adcetera used equal parts fun and fright to raise awareness for much-needed blood donations in Houston.  

Inspired by our company-wide obsession with Halloween and keen sense of civic responsibility, Adcetera launched “The Bloody Truth,” a month-long experiential campaign encouraging blood donation. The program’s ultimate goal—to raise awareness and increases blood donations—paid off with a four-fold increase in Adcetera’s quarterly blood donations.
Adcetera The Bloody Truth lead-in image
Adcetera The Bloody Truth custom image

Strategic. Creative. People.

Adcetera is a Houston-based strategic, creative company founded and powered by thinkers, innovators and overachievers. We are integrated designers, writers, programmers, animators, strategists and account experts sharing a passion for solving the impossible for our clients.

We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.