Strategy, Design, Branding, Merchandising, Print, Event Planning, Web
On the heels of the nationwide blockbuster American Sniper, Team Never Quit found itself in an excellent position to promote the Patriot Tour, its flagship event, which features stories and first-hand accounts of patriotism from Marcus Luttrell and a number of special guests. However, both the organization and event were fairly young and needed full end-to-end strategic, branding, and design expertise.
Tasked with strengthening the Patriot Tour’s brand across a national scale, Adcetera developed a tiered sponsorship program that also functioned as an informative one-sheet of the event. In a multipronged approach, Adcetera developed a series of social media posts designed to not only announce TNQ’s upcoming appearance at the 2015 NRA Show, but also to strengthen the organization’s relationship with the industry and community.
Adcetera also designed gift boxes for TNQ’s new line of ammo—in an exclusive partnership with Snake River—for distribution at the 2015 NRA Show. Each gift box included: (1) T-shirt (1) DVD with TNQ video (1) Thank you/informative card. These gift boxes effectively functioned as flash drive media kits and were issued to prominent members of the ammo industry and the national media for write-ups and coverage.