Hewlett Packard

Star Wars: The Force Awakens Campaign


Experience Marketing, Branding, Merchandising

An Intergalactic Alliance

Two brand giants. One mission.

At the core of creativity lies a fundamental degree of discipline. Working within the alliance of brand giants HP and Disney, which was formed around the release of Star Wars: The Force Awakens, required 100% compliance with the stakeholders’ stringent brand standards and extreme confidentiality associated with the film’s reveal and release. We adapted creative work to fit the needs of retailers carrying the featured Star Wars products.

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

Read More

We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.