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Office Depot Store-in-Store Experience

Fitting a store into a store in a tight timeframe can be challenging. Every tiny detail has to be addressed. From floor plans, planograms, and multi-brand compliance to behind-the-scenes security and storage requirements — the stakes are high on all fronts. Implemented in select Office Depot stores across the US, this project was more than just a merchandise refresh; it changed the way customers interact with HP products.

Collage of HP kiosks and desks set inside store

HP Store-in-Store concepts began with a floor plan and fixtures, and then moved to merchandising strategies that showcased HP's signature products. Signage was designed and strategically placed to subtly guide shoppers through the store-in-store experience.

Ambient lighting throughout the floor plan helped differentiate HP product lines and bring the whole experience to life.

Collage of images with HP promotional blocks for store use
Shot of HP's section in the middle of Office Depot's store Shot of HP's aisle showcasing laptops and printers inside store Another shot of HP's section inside store showing a workspace using HP's consumer products