Fitting a store into a store in a tight timeframe can be challenging. Every tiny detail has to be addressed. From floor plans, planograms, and multi-brand compliance to behind-the-scenes security and storage requirements—the stakes are high on all fronts. Implemented in select Office Depot stores across the US, this project was more than just a merchandise refresh; it changed the way customers interact with HP products.
HP Store-in-Store concepts began with a floor plan and fixtures, and then moved to merchandising strategies that showcased HP's signature products. Signage was designed and strategically placed to subtly guide shoppers through the store-in-store experience.
Ambient lighting throughout the floor plan helped differentiate HP product lines and bring the whole experience to life.
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