Fitting a store into a store in a tight timeframe can be challenging. Every tiny detail has to be addressed. From floor plans, planograms, and multi-brand compliance to behind-the-scenes security and storage requirements—the stakes are high on all fronts. Implemented in select Office Depot stores across the US, this project was more than just a merchandise refresh; it changed the way customers interact with HP products.
HP Store-in-Store concepts began with a floor plan and fixtures, and then moved to merchandising strategies that showcased HP's signature products. Signage was designed and strategically placed to subtly guide shoppers through the store-in-store experience.
Ambient lighting throughout the floor plan helped differentiate HP product lines and bring the whole experience to life.
Adcetera is a Houston-based strategic, creative company founded and powered by thinkers, innovators and overachievers. We are integrated designers, writers, programmers, animators, strategists and account experts sharing a passion for solving the impossible for our clients.
We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.