National Oilwell Varco

Editorial Design


Strategy, Copywriting, Design

Rigging the Game

Bold design commands attention and drives business

From the earliest days of the energy industry, NOV Rig Systems has engineered and maintained some of the world’s most advanced, effective drilling solutions. This award-winning brochure shows how that proud history led to the company’s leadership position today. Adcetera’s original, unconventional design serves to communicate NOV’s commitment to excellence, innovation, and service.

High-resolution photography, engineering diagrams, line illustrations, and varying page sizes, paper stock, and coatings create a compelling, premium brochure.

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.