Nabors

Let's call it a workover

When Nabors wanted to reinvent their brand with a global web presence, they called Adcetera to get involved and finish the project strong. The new site had to reflect two key facts: first, the Nabors heritage as the owner-operator of the world’s largest fleet of land-based drilling rigs, and one of the leading providers of offshore drilling rigs; and second, an ongoing company transformation into a broadly integrated provider of equipment and services across the upstream oil and gas industry.

We hit the ground and stepped on the gas, conducting an expedited strategy phase and launching directly into rewriting, redesigning and coding. We launched the 400-page site on time and on budget, even including a custom-coded dynamic “Find a Solution” search tool and development of customer journeys for website personalization and marketing automation.