Nabors

When Nabors wanted to reinvent their brand with a global web presence, they called Adcetera to get involved and finish the project strong. The new site had to reflect two key facts: first, the Nabors heritage as the owner-operator of the world’s largest fleet of land-based drilling rigs, and one of the leading providers of offshore drilling rigs; and second, an ongoing company transformation into a broadly integrated provider of equipment and services across the upstream oil and gas industry.