See and be seen
Over the past year, the campaign has evolved with a widely recognized mantra showing visitors that everything they want to see and discover, from the latest fashions to local cafes, and everyone they want to be seen by, from new faces to familiar friends, is happening at the new Market Street. The core campaign message and photography has been published on billboards, in local and multicultural publications, in social and digital ads, and more, with different looks and tones tailored to different seasons.
A new web experience
An essential part of the brand story was creating a completely new website ― one that not only would showcase the new Market Street to the world, but would also be user-friendly and engaging, and would embody the luxe-trendy, refined-casual spirit that’s true to the experience Market Street offers.
Completing the new website design and launch also included giving it a new and more actionable URL, shopatmarketstreet.com. In less than four months since the new domain went live in March 2019, the site has seen an average of 20% to 30% increase in new user traffic. Of that, 33% of new users return to the website twice as many times as before, and they spend more time overall on the site. The new tag @shopatmarketstreet has also been implemented across all the brand’s social channels.