LG needed to spread the word about their robust business-ready offering of professional displays, laptops, projectors, and more. The problem? When customers think of LG, they think of appliances and TVs. Amplifying awareness and driving conversion of their commercial portfolio required compelling activations and bold strategies.

One of the biggest challenges business leaders face is taking a well-known consumer brand and introducing a new line of products to a new industry vertical or market segment. LG approached Adcetera to do just this by helping them promote business-specific products to business leaders across the United States without confusion.

One of the biggest challenges business leaders face is taking a well-known consumer brand and introducing a new line of products to a new industry vertical or market segment. LG approached Adcetera to do just this by helping them promote business-specific products to business leaders across the United States without confusion.

To increase audience awareness quickly and cost-effectively, we designed, produced, launched and managed integrated HTML5 display advertising campaigns. Employing extensive keyword research and audience analysis, we tailored each campaign to key product features and specific users across multiple verticals with compelling messaging and storytelling that resonates with business audiences.

We increased name recognition among business audiences and helped shape and manage business leaders' perceptions and expectations of the LG brand. We achieved this by using intent-driven keywords and strategic audience targeting so campaigns drove relevant eyeballs to industry and product landing pages. This helped drive site traffic, increase leads by more than 200%, and generate thousands in sales. And on select campaigns, the approximate ROI totaled upwards of $11 for every $1 invested.

25%

increase in leads YoY for LG Projectors for Business

58%

decrease in cost per lead YoY for LG Information Displays

75%

of online business store traffic driven by Adcetera campaigns

parts of a video storyboard for a LG ProBeam Projector for Business
#ffffff arrow-dark a sample advertisement featuring a woman sitting outdoors using a LG gram laptop a sample advertisement featuring a photographer using a LG gram laptop a sample advertisement featuring a woman sitting in a lobby using a LG gram laptop a sample advertisement featuring a man on a bench using a LG gram laptop
a desktop view of for a LG ProBeam Projectors for Business landing page
social cards promoting a discount on LG laptops
eblasts promoting LG projectors and thin clients