LG
We also provide business solutions.
LG needed to spread the word about their robust business-ready offering of professional displays, laptops, projectors, and more. The problem? When customers think of LG, they think of appliances and TVs. Amplifying awareness and driving conversion of their commercial portfolio required compelling activations and bold strategies.
One of the biggest challenges business leaders face is taking a well-known consumer brand and introducing a new line of products to a new industry vertical or market segment. LG approached Adcetera to do just this by helping them promote business-specific products to business leaders across the United States without confusion.
To increase audience awareness quickly and cost-effectively, we designed, produced, launched and managed integrated HTML5 display advertising campaigns. Employing extensive keyword research and audience analysis, we tailored each campaign to key product features and specific users across multiple verticals with compelling messaging and storytelling that resonates with business audiences.
We increased name recognition among business audiences and helped shape and manage business leaders' perceptions and expectations of the LG brand. We achieved this by using intent-driven keywords and strategic audience targeting so campaigns drove relevant eyeballs to industry and product landing pages. This helped drive site traffic, increase leads by more than 200%, and generate thousands in sales. And on select campaigns, the approximate ROI totaled upwards of $11 for every $1 invested.
25%
increase in leads YoY for LG Projectors for Business
58%
decrease in cost per lead YoY for LG Information Displays
75%
of online business store traffic driven by Adcetera campaigns
One of the biggest challenges business leaders face is taking a well-known consumer brand and introducing a new line of products to a new industry vertical or market segment. LG approached Adcetera to do just this by helping them promote business-specific products to business leaders across the United States without confusion.
To increase audience awareness quickly and cost-effectively, we designed, produced, launched and managed integrated HTML5 display advertising campaigns. Employing extensive keyword research and audience analysis, we tailored each campaign to key product features and specific users across multiple verticals with compelling messaging and storytelling that resonates with business audiences.
We increased name recognition among business audiences and helped shape and manage business leaders' perceptions and expectations of the LG brand. We achieved this by using intent-driven keywords and strategic audience targeting so campaigns drove relevant eyeballs to industry and product landing pages. This helped drive site traffic, increase leads by more than 200%, and generate thousands in sales. And on select campaigns, the approximate ROI totaled upwards of $11 for every $1 invested.
25%
increase in leads YoY for LG Projectors for Business
58%
decrease in cost per lead YoY for LG Information Displays
75%
of online business store traffic driven by Adcetera campaigns
