HP

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Strategy, Branding, Merchandising, Print

HP Z2 Mini Workstation Seed Unit

Seed Unit Collateral
When companies prepare to launch a new premium product—especially something innovative or disruptive—they often furnish complimentary preview models or “seed units” to trusted industry opinion leaders. After a few weeks, they reach out to these lucky previewers, gather feedback and first impressions, then tweak the marketing efforts surrounding the product’s general release. The right presentation of the seed unit can make a big difference in positioning a product’s benefits during the trial period.
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Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.