COVID-19 changed business-as-usual for everyone. Social distancing became paramount. Transportation options ground to halt. Facing a full-fledged lockdown, HP considered cancelling the Navigator event altogether, but Adcetera stepped up to say, “Hold on a minute. There’s still a way.”
Supporting virtual events has been part of our service expansion planning for more than a year. Little did we know we would need to quickly accelerate our time to launch.
For almost a decade, Adcetera has supported HP and other clients such as HPE and Halliburton with multi-day training events. But this time we were faced with translating a traditional event into a seamless virtual format. What normally takes 12 to 18 months of high-level content strategy, program design, and logistics planning was compressed into less than two months. For the first time in HP history, we took one of the company’s training initiatives completely online and turned a three-day event into a year-round conversation.