HP Instant Ink



Advertising, Branding, Print, Digital, Motion, Video, Merchandising, Strategy

A Photo Finish

Developing the perfect promotion

Through producing a worldwide, customer-facing HP Instant Ink demo, Adcetera illustrated the program’s benefits, including Instant Ink’s value propositions for the modern office and its creative applications for the home user.

On the heels of the video’s success, HP tasked Adcetera with developing full end-to-end HP Instant Ink merchandising assets for a 13-store pilot, followed by a nationwide rollout with participating retailers, including Best Buy, Future Shop, and Staples.

  • 37th Annual Telly Awards Winner — Bronze

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.