Print, Motion, Social, Strategy, Design, Copywriting

A Modular Masterpiece

Re-imagining the desktop experience 

Recognizing the continuing shift in corporate personnel, HP developed a new fleet of premium products that changed the perception of PCs and the ways they are used. One of these products, HP Elite Slice, required a very strategic introduction promoting its unconventional, modular design—a design that allows users to tailor their machines to match their work requirements. Ultimately, Adcetera spearheaded a campaign promoting the strengths of this exciting new product without cannibalizing the benefits of existing laptop and desktop PCs. The campaign appealed to both an emerging tech- and design- savvy workforce, and commercial information technology leadership.


Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.