Strategy, Event Planning, Design, Copywriting, Production, Animation, Interactive
Knowledge and access ensure successful new product launches. HP and Adcetera worked together to provide internal and external sales with a centralized location to easily access all the advertising, marketing and sales collateral we created. From data sheets and battle cards, brochures and flyers, to even giveaways and flash drive based demos, the sales teams could easily access everything they needed to support the HP printer launch. It was all communicated through a sales kit promotion just prior to the product becoming available on the market.