Knighting a sales champion
HP 3PS is the third-party solutions arm of the HP enterprise sales group, offering high-value bundling opportunities — with high quality and value pricing — to commercial customers. Their challenge? Low awareness of the 3PS opportunity among the salespeople charged with selling these bundles. Adcetera took up the challenge, creating a uniquely memorable brand ambassador: a champion who could defend their honor and proclaim their victories like winning accounts back from competitors and sourcing hardware for major animation studios.