HP 3PS is the third-party solutions arm of the HP enterprise sales group, offering high-value bundling opportunities — with high quality and value pricing — to commercial customers. Their challenge? Low awareness of the 3PS opportunity among the salespeople charged with selling these bundles. Adcetera took up the challenge, creating a uniquely memorable brand ambassador: a champion who could defend their honor and proclaim their victories like winning accounts back from competitors and sourcing hardware for major animation studios.
In addition to the knightly character, we armed HP 3PS with a comprehensive campaign of sales collateral, print ads, presentation templates, and animated capabilities demos, all unveiled at a special event in New Orleans.