Branding, Motion, Video, 3D Animation, Event Strategy
It was big news when newly formed Hewlett Packard Enterprise unveiled a groundbreaking new IT solution called Synergy at its bi-annual tech conference, Discover.
Synergy is the first in a line of “composable infrastructure” products and has the potential to be the next “e-commerce” or “internet of things.”
To introduce this highly technical product and excite an international audience at Discover London, Adcetera turned a series of tradeshow conference presentations into an integrated campaign.
At Discover, this story took center stage as Adcetera took a record-breaking keynote audience on a cinematic journey featuring music, narration, design, video, and 3D animation that projection-mapped across 11 screens, including a 9K screen twice the size of IMAX. After the keynote, the Discover audience got to continue the story on multiple breakout session videos, demo videos, and on the conference floor.
At the end of the day, over 13,000 tech industry elite had an unforgettable introduction to HPE Synergy.