Hewlett Packard Enterprise

Product Launch


Branding, Motion, Video, 3D Animation, Event Strategy

Composing the Story of a New Infrastructure

Turning a tech conference into an integrated campaign.

It was big news when newly formed Hewlett Packard Enterprise unveiled a groundbreaking new IT solution called Synergy at its bi-annual tech conference, Discover.

Synergy is the first in a line of “composable infrastructure” products and has the potential to be the next “e-commerce” or “internet of things.”

To introduce this highly technical product and excite an international audience at Discover London, Adcetera turned a series of tradeshow conference presentations into an integrated campaign.

At Discover, this story took center stage as Adcetera took a record-breaking keynote audience on a cinematic journey featuring music, narration, design, video, and 3D animation that projection-mapped across 11 screens, including a 9K screen twice the size of IMAX. After the keynote, the Discover audience got to continue the story on multiple breakout session videos, demo videos, and on the conference floor.

At the end of the day, over 13,000 tech industry elite had an unforgettable introduction to HPE Synergy.

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.