Every year, Halliburton Landmark brings together customers, partners, and industry professionals to unveil and discuss the latest technological advances in exploration and production software for the oil and gas industry at the Landmark Innovation Forum and Expo (LIFE). For the 2019 event, the company wanted to build on the standard it set the previous year and create experiences supported by digital media to engage and educate attendees on its latest technologies.

While Halliburton participates in many events and trade shows, LIFE attendees are primarily software and technology specialists, rather than those focused on oilfield services. So the company had to provide a unique, highly digital experience compared to its other shows. With our insights on how expectations differ across audience types, we were able to advise the oilfield services giant on how to create an experience to wow attendees.

While Halliburton participates in many events and trade shows, LIFE attendees are primarily software and technology specialists, rather than those focused on oilfield services. So the company had to provide a unique, highly digital experience compared to its other shows. With our insights on how expectations differ across audience types, we were able to advise the oilfield services giant on how to create an experience to wow attendees.

Our strategy team collaborated with the client’s event team to uncover consumer insights and build personas for the audience of attendees, to better deliver what they would expect from an in-person, multi-day event. Then, our in-house motion and interactive teams created multiple animated and video assets to align with the company’s focus on digital transformation. We also coordinated with product vendors for the event and conducted extensive testing of our deliverables both on- and off-site.

Our immersive digital experiences created excitement and had attendees reaching for their phones to capture the moment. Videos recorded during the event afforded Halliburton Landmark residual marketing and promotional opportunities, by sharing its educational content as evergreen assets. Attendees left the event excited about what they learned, and our clients had the satisfaction of delivering a flawless experience that showcased their technology expertise to a crucial audience, both maximizing their brand and cementing their position as an industry leader.

1,450

individual attendees

409

companies represented

1

incredible immersive experience

screenshots from a Halliburton animation and presentation event