Strategy, Copywriting, Design, Print
Bristow, a helicopter operator transporting two million people each year to and from oil rigs and remote well operations, wanted to refresh their brand image and to reinforce their market position. We worked alongside them to develop and refine a high-level strategy that focused on Bristow’s vision of quality, safety and reliability. Delivering concepts that explored a range of directions, we focused the final execution to marry unique, aspirational messaging with still shots of their helicopter fleet placed in realistic, yet dramatic settings to complete their vision.
The final campaign deliverables emphasize Bristow’s superior safety record and appeal to Bristow clients on an emotional level. Instead of focusing on the departing flight, Bristow turns the attention to the return flight — promising not only to get passengers to work safely, but also to get them back home again. Through unique, Bristow emerges as the family-friendly air transportation service with the resources to follow through, providing invaluable peace of mind for potential clients, passengers, and their families.