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Remembrances of Pumpkins Past

A Reflection on 17 Years of Gourd Craft

There are no bones about it — Adcetera owns Halloween. For the third in our series of delightfully dark Halloween books, we looked back at 17 years of our in-house pumpkin-carving contests to find inspiration for ­­­­unique characters and stunning visuals. Pens, pencils, paintbrushes, 3D modeling and storytelling came together in what can only be described as an act of pure love — and a sharpening of the skills we use to deliver exceptional programs to our clients.

  • 2015 Gold Addy Award Winner
  • 2015 National Silver Addy
  • Special Judges’ Award for Craftsmanship (AAF–Houston)
  • 2015 District Gold Addy
  • Appleton Coated’s U360 Award
  • Print Excellence Award

Some things have to be experienced to be believed. From a recipe insert to a packet of your very own pumpkins seeds, Remembrances of Pumpkins Past incorporates a custom, hand-crafted feel on every page. Special finishes like fluorescent orange inks and French folds featuring hidden illustrations, die cuts, a stamped silver foil spine, and gloss varnishes make turning each page an exercise in discovery. A playbill, bar menu, and a tiny, embossed manila envelope containing pumpkin seeds are added (and adorable) extras. So, while we can’t send everyone a copy of the book, we can deliver the next best thing. Watch our video to see just how complex and thoughtful the end product is.

If any project ever truly encapsulates the collaborative spirit that is Adcetera, it’s the Halloween book. From 3D to print, writing to design, photography to hand-lettering, almost every person in our shop had a hand (ha!) in producing some aspect of this project. Requiring 27 press checks (a record? It should be!), this Wire-O-bound book is a soup-to-nuts embodiment of all that we do really, really well.

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.