Drupal is the world’s most popular web CMS for enterprises. It provides the backbone of millions of websites around the world from a range of industries, including healthcare, government, tourism, media, technology, and many others.
Your website is the cornerstone of your customer’s experience with your brand. In both the B2C and B2B spaces, site visitors now expect a personalized digital experience that does much more than deliver static pages and impersonal content.
Do you know the differences between brand, marketing, and sales? While all three work together, having a clear idea of the role each plays in growing your top-line revenue can help you determine where to focus your resources in your strategic planning.