What makes virtual events so important to your business strategy?
Meet your audience where they are now — online
The growth in remote workers and distributed teams means that people are becoming increasingly comfortable with video conferences and online collaboration. As digital event platforms add more functionality, people can more easily and meaningfully make connections and engage with others in the digital space.
Reach a wider audience
Even before social distancing was a common concept, people faced growing challenges when it came to attending in-person events. For many, budget constraints make it difficult to go to conferences or training sessions; travel, lodging, and meals can drive up attendance costs to a prohibitive level. Plus, the additional travel time away from the office could make going to an in-person event even harder to justify. An online event removes many geographic and budgetary obstacles and makes it easier for your audience to justify their attendance, even if they only have to do so to themselves.
Create 365-day conversations and communities
In-person events take place during a brief moment in time. It takes significant effort to maintain engagement and nurture the relationships made in person once everyone leaves the venue. With virtual events, keeping the conversation going in the online space is more natural for attendees, as that’s where the conversation started. And since your virtual event content can have a longer shelf life than a live event, your event community can continue to grow well after the original launch date.
Have better control over your event budget
When you take part in an in-person conference or trade show, you can easily lose visibility into your total event costs — at least until all the expense reports come in. Between unexpected logistics charges, travel costs for your presenters and staff, and hospitality events for customers and partners, it may take months after an in-person event for you to get an accurate accounting of your total event costs, assuming you are able to do so at all.
Learn more about your audience’s interests
It is impossible to know what every single attendee at a live event is interested in. People will take brochures without talking to your staff. Someone will watch a presentation without ever interacting with the speaker. Business cards get lost in your booth. But with digital events, you know exactly who registered, whether or not they attended a session, what questions they asked in the chat function, and what online resources they downloaded.