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Around here, dessert comes first

Sara Lee is an iconic American brand that helped revolutionize how Americans purchase baked goods and enjoy them at home. But in the decades since its founding, it has grown into a conglomerate, with product lines spanning the consumer spectrum, and years of acquisitions, sales, mergers, spin-offs, and consolidations blurring its focus.

Sara Lee Frozen Bakery logo
Collage of two images showing mockup of the new website and print ad in magazine

When a group of food industry veterans saw an opportunity to take the brand private and return it to its roots, they needed to move fast — retaining Adcetera to stand up the new Sara Lee Frozen Desserts brand. We developed the core brand narrative and extended it across a successful launch that included a new website, a social media presence, a PR campaign, an email campaign, and more.

Image of two small delicious cheesecakes with strawberries and blueberries
Sara Lee Frozen Bakery email newsletter sample
Sara Lee Frozen Bakery close up of wonderful looking cheesecake on a plate
Tile - Credentials - Sara Lee
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