Market Street The Woodlands is an outdoor retail experience in the heart of The Woodlands, 30 miles north of downtown Houston and one of the nation’s fastest growing exurban communities. Adcetera has worked with Market Street since it opened in 2004. In recent years, a number of competing retail centers have sprung up in the area — including traditional mall mainstays and new mixed-use concepts.
When Market Street approached us about a refresh to their logo, we saw a larger rebrand opportunity. After commissioning research into shopper perceptions of Market Street and their competitors — and cross-referencing against Market Street’s own shopper data — we recommended not only a visual redesign, but also a full strategic repositioning: as a hub of the community that’s high-end without being haughty, and sophisticated without being stuffy. A modern brick-and-mortar destination and a social center. A place to see and be seen.