Market Street The Woodlands is an indoor-outdoor retail experience in the heart of The Woodlands, 30 miles north of downtown Houston and one of the nation’s fastest-growing exurban communities. Adcetera has worked with Market Street since its opening, but in the ten years since, a number of competing retail opportunities have sprung up in the area — including traditional mall mainstays and new mixed-use concepts.
When they approached us about a refresh to their logo, we saw a larger challenge. After commissioning research into shopper perceptions of Market Street and their competitors — and cross-referencing against Market Street’s own shopper data — we recommended not only a visual redesign, but also a full strategic repositioning: as a hub of the community that's high-end without being haughty, and sophisticated without being stuffy. A place to see and be seen.