Technology

Continuing to amaze the technology market

In an industry that relies heavily on go-to-market strategies and new product introductions, Adcetera is a strategic partner to the technology industries we serve, be it to business or consumer. We’re passionate about the complete digital ecosystem, from hardware and software to cloud services and enterprise-level solutions. With us, it’s not just a new widget to bring to market for your portfolio. We can pave the way to a successful product launch with retail partners, channel markets, sales, and, most importantly, make sure that they’re all speaking as one unified voice.

Your needs, our capabilities

With all in-house resources, Adcetera strategically assembles our services to match your evolving needs.

B2B Go-to-Market
Account-Based Marketing
Amazon Consulting
2D/3D Animations
Content Creation
Content Licensing

Digital Marketing
Messaging
New Product Development
Omnichannel Marketing
Product/Portfolio Management
Product Visualization

Sales Enablement
Sales/Pricing Strategy
Social Media
Storyboarding

Case Study:

HPE Discover Virtual Event Experience

Opportunity

HPE Discover, HPE’s annual marquee event, brings people from all over the world to participate in keynotes and panels with HPE leaders and celebrities, breakout sessions with industry experts, and coveted training and certification classes. Then the spring of 2020 brought COVID-19. An in-person event was impossible, but HPE seized the opportunity to deliver something completely different, demonstrating the power of technology through the HPE Discover Virtual Experience.

Approach

Our team of content strategists, digital strategists, experience designers, interactive developers, and writers embedded within the HPE Discover team. We worked daily with HPE stakeholders and a host of other vendors to help deliver technology, strategy, and content for the HPE Discover Virtual Experience. Our efforts spanned event promotion, keynote development and production, audience engagement and retention, and post-event content syndication.