Continuing to amaze the technology market

In an industry that relies heavily on go-to-market strategies and new product introductions, Adcetera is a strategic partner to the technology industries we serve, be it to business or consumer. We’re passionate about the complete digital ecosystem, from hardware and software to cloud services and enterprise-level solutions. With us, it’s not just a new widget to bring to market for your portfolio. We can pave the way to a successful product launch with retail partners, channel markets, sales, and, most importantly, make sure that they’re all speaking as one unified voice.

Your needs, our capabilities

With all in-house resources, Adcetera strategically assembles our services to match your evolving needs.


  • Digital Marketing
  • Messaging
  • New Product Development
  • Omnichannel Marketing
  • Product/Portfolio Management
  • Product Visualization
  • Sales Enablement
  • Sales/Pricing Strategy
  • Social Media
  • Storyboarding

Case Study:

HPE Discover Virtual Event Experience

HPE logo
Icon image

Opportunity

HPE Discover, HPE’s annual marquee event, brings people from all over the world to participate in keynotes and panels with HPE leaders and celebrities, breakout sessions with industry experts, and coveted training and certification classes. Then the spring of 2020 brought COVID-19. An in-person event was impossible, but HPE seized the opportunity to deliver something completely different, demonstrating the power of technology through the HPE Discover Virtual Experience.

Icon image

Approach

Our team of content strategists, digital strategists, experience designers, interactive developers, and writers embedded within the HPE Discover team. We worked daily with HPE stakeholders and a host of other vendors to help deliver technology, strategy, and content for the HPE Discover Virtual Experience. Our efforts spanned event promotion, keynote development and production, audience engagement and retention, and post-event content syndication.

Icon image

Featured results

  • A 400% increase over the highest attendance for an in-person HPE Discover event
  • An average time spent on the platform of 179 minutes — 10x the industry standard
  • Over 899,000 total views of the keynote session