Every autumn, Medicare-eligible Houstonians are bombarded with messages from insurers offering Medicare and Medicare Advantage plans. Memorial Hermann Health Insurance (MHHI) was fairly new to the market and needed a way to stand out in a cluttered marketplace — and increase new customer conversion.
To help MHHI get the word out among eligible seniors, Adcetera created an incredibly successful campaign. Our creative team paired a strong, benefit-driven campaign tagline, “Your Advantage Is Here,” with clear messaging, custom photography, and high-end, thoughtfully crafted design. This creative was deployed across a variety of channels, including print and digital media, direct mail, OOH, and more.
Over 200 assets created and launched within a 2-month period
Total applications went up 120%
Leads went up 40%
Total consumer connections went up 99%
An additional 2.3 applications per day
220% increase in membership over the prior year