Keeping the “care” in healthcare

Being able to communicate with patients and caregivers takes a certain kind of compassion. Having a the-patient-comes-first mindset is crucial in developing communication strategies, tactics, and executions in your marketing. Adcetera has proven experience in the industry, leading the way with smart positioning and a deep understanding of the challenges. Let us focus on communicating the how and why and let you focus on what really matters: delivering an exceptional patient experience. 

Your needs, our capabilities

With all in-house resources, Adcetera strategically assembles our services to match your evolving needs.


  • Digital Marketing
  • Donor Relations/Management
  • Live-Action Video
  • Media Management
  • Media Planning
  • Photography
  • Research
  • Traditional Media
  • Video Production
  • Websites

Case Study:

Memorial Hermann Health Insurance Medicare Campaign

Memorial Herman Health Insurance logo
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Opportunity

Every autumn, Medicare-eligible Houstonians are bombarded with messages from insurers offering Medicare and Medicare Advantage plans. Memorial Hermann Health Insurance (MHHI) was fairly new to the market and needed a way to stand out in a cluttered marketplace — and increase new customer conversion.

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Approach

To help MHHI get the word out among eligible seniors, Adcetera created an incredibly successful campaign. Our creative team paired a strong, benefit-driven campaign tagline, “Your Advantage Is Here,” with clear messaging, custom photography, and high-end, thoughtfully crafted design. This creative was deployed across a variety of channels, including print and digital media, direct mail, OOH, and more.

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Featured results    

  • Over 200 assets created and launched within a 2-month period

  • Total applications went up 120%

  • Leads went up 40%

  • Total consumer connections went up 99%

  • An additional 2.3 applications per day

  • 220% increase in membership over the prior year