For Loomis, upgrading their web presence provided an opportunity to refresh their brand and reposition themselves as a technology leader in the cash-handling business.
In order to establish a new voice, updated visual identity, and core messaging strategy, Adcetera engaged a comprehensive discovery process to define audiences, capture institutional knowledge, and establish a framework for all go-forward activities. An omnichannel launch campaign was produced that connected all activities of the brand, marketing, and sales teams to deliver a cohesive and relevant value proposition to customers, prospects, and the marketplace.
Cumulative three quarter 557% campaign ROI for 2020
YoY lead generations improved 33.1%
Landing page conversion rate exceeded 10%