Got the goods? So do we.

To us, the point of sale is made long before the checkout line or the “Add to cart” button. We don’t just change with the times, we set the clock — leveraging our understanding of your target audience, their habits, their wants and needs, and the ever-changing retail landscape. And as the world of commerce becomes more virtual, we’re constantly analyzing where your brand can generate the most impact upon impression. The result? More awareness. More conversion. More revenue.

Your needs, our capabilities.

With all resources in house, Adcetera strategically assembles our services to match your evolving needs.


  • B2B Go-to-Market
  • Amazon Consulting
  • Award and Accolade Licensing
  • Brand Strategy
  • Content Creation
  • Content Strategy and Planning
  • Digital Marketing
  • Event Marketing/Management
  • Lead and Demand Generation
  • Merchandising
  • New Product Launch
  • Omnichannel Marketing
  • Product Visualization
  • Search Engine Marketing
  • User Experience
  • Web Apps

Case Study:

Sara Lee Frozen Bakery Brand Development

Sara Lee logo
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Opportunity

America’s true sweetheart dessert-makers, Sara Lee Frozen Bakery needed to reestablish not only their own proprietary brand positioning, but all of their online properties, social media messaging, public relations, and chef-to-C-suite corporate recruiting … and they needed it fast. How fast? How about “need-it-in-three-weeks” fast?

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Approach

After researching and creating a refreshed brand and messaging architecture, Adcetera designed and developed a completely new saraleefrozenbakery.com microsite. But in today’s omnichannel world, we needed to diversify and amplify. We deployed a robust social media outreach and seized several public relations opportunities to get the word out.

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Featured results

In its first week, saraleefrozenbakery.com had almost 2,500 unique pageviews and almost 14% LinkedIn post engagement.

We brought the message to the masses with appearances and mentions on media outlets like CNBC, The Wall Street Journal, regional business journals, and national foodservice publications.