America’s true sweetheart dessert-makers, Sara Lee Frozen Bakery needed to reestablish not only their own proprietary brand positioning, but all of their online properties, social media messaging, public relations, and chef-to-C-suite corporate recruiting … and they needed it fast. How fast? How about “need-it-in-three-weeks” fast?
After researching and creating a refreshed brand and messaging architecture, Adcetera designed and developed a completely new saraleefrozenbakery.com microsite. But in today’s omnichannel world, we needed to diversify and amplify. We deployed a robust social media outreach and seized several public relations opportunities to get the word out.
In its first week, saraleefrozenbakery.com had almost 2,500 unique pageviews and almost 14% LinkedIn post engagement.
We brought the message to the masses with appearances and mentions on media outlets like CNBC, The Wall Street Journal, regional business journals, and national foodservice publications.